INDUSTRY: Industrial Products / Mining
ANNUAL REVENUE: 600M €
“We wanted to combine value-centric design with cost reduction.
– Division President
Design-to-Value
established in product development
Customer journeys
mapped to design to value proof points
100+ Cost Ideas
identified to improve efficiency
The Big Idea
As competitors were able to capture business at lower product price for the customer, a mining equipment producer wanted to improve the value proposition of new products, while improving profitability at the same time.
Blueprint and Roadmap
We used the Design-to-Value methodology to synchronise customer needs, new product design options and operations efficiency from the outset. A number of critical capabilities were identified to be added to the ways of working, in order to deliver a more valuable and cost-efficient product.
Creating Impact
- Unmet customer needs were identified
- Stoiker value-proof points for the product have been agreed
- Value-driven design trade-offs were made in the product feature set
- Downstream operational cost reductions were identified
- Product features that enable a circular economy product-service-system have been identified and prioritized (eg. ‘electrification of the mine’)
The sust.biz Advantage
- Best value proposition, based on many years of expertise.
- Ability to structure AND solve complex cross-functional topics with teams.
- Focused and practical advice, that empowers internal teams to get the job done.
“Through the application of the DTV methodology we were able to discuss the balance between cost and value for customers.”
Design-to-Value Project Leader
