Design-to-Value (DTV) is a fact-based and cross-functional approach to optimise product cost and value at the same time. It considers competitive, consumer, operations and supplier insights. The approach helps to understand the perceived value of a product/service for the customer, and to drive the right product or service design decisions.
Design-to-Value might be the right approach for your business if you experience declining product sales and margins, while customers are more intrigued to buy competitor products.
Rising commodity prices, consolidating supply markets and persisting economic pressure are making it difficult for companies to maintain margins.