Using Design-to-Value To Build Better Products

21. September 2020

SUMMARY Design-to-Value (DTV) is a fact-based and cross-functional approach to optimise product cost and value at the same time. It considers competitive, consumer, operations and supplier insights. The approach helps to understand the perceived value of a product/service for the customer, and to drive the right product or service design decisions. Design-to-Value might be the…

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